Cookie Policy

Version date: 23 May 2026

This Cookie Policy — UK (the Cookie Policy) explains how Entrepreneur Legal Ltd, with registered office at 124 City Road, London, EC1V 2NX, United Kingdom (Entrepreneur Legal UK, we, us or our) uses cookies and similar technologies when you access or use the StartWise platform, the UK Entrepreneur Legal website, the StartWise dashboard, document workflows, drafting tools, document workspace, account features, payment flows, review request tools, consultation booking tools and related online services for UK business profiles, UK document workflows and UK services (together, StartWise, the Platform, the Site or the Services).

StartWise is the platform brand. For UK business profiles, UK document workflows and services provided through the UK website or otherwise by the UK Entrepreneur Legal business, StartWise is provided by Entrepreneur Legal UK. For US business profiles, US document workflows and services provided through the US Entrepreneur Legal business, separate US terms and policies may apply.

This Cookie Policy should be read together with our StartWise Privacy Policy — UK, StartWise Platform Terms of Use — UK, StartWise Payment & Subscription Terms — UK, and any other terms or policies that apply to the relevant product or service.

By using our Site or Platform, you will be asked to make cookie choices where required. You can change your cookie preferences at any time using the cookie settings tool, where available, or through your browser settings.

1. What are cookies?

Cookies are small text files that are placed on your device when you visit a website or use an online service. Cookies allow websites and platforms to recognise your device, remember information about your visit, support functionality, improve security, analyse usage and, where permitted, support marketing.

Cookies may be set by us directly (first-party cookies) or by third parties whose services we use (third-party cookies).

Cookies may be:

  1. session cookies, which expire when you close your browser; or
  2. persistent cookies, which remain on your device for a set period or until you delete them.

2. Similar technologies

In this Cookie Policy, references to cookies include similar technologies, such as:

  1. pixels;
  2. tags;
  3. web beacons;
  4. software development kits;
  5. local storage;
  6. session storage;
  7. device identifiers;
  8. tracking links;
  9. embedded scripts;
  10. analytics identifiers; and
  11. other technologies that store or access information on your device.

3. Why we use cookies

We may use cookies and similar technologies to:

  1. operate the Site and Platform;
  2. keep you logged in;
  3. authenticate users;
  4. maintain account security;
  5. remember user preferences;
  6. manage cookie choices;
  7. provide dashboard and workspace features;
  8. support document workflows;
  9. process purchases and subscriptions;
  10. support payment and checkout functionality;
  11. measure website and Platform performance;
  12. understand how users interact with the Site and Platform;
  13. identify and fix errors;
  14. improve user experience;
  15. protect against fraud, misuse and unauthorised access;
  16. support customer support tools;
  17. support embedded content, such as video or scheduling tools;
  18. measure marketing campaign performance; and
  19. provide relevant communications or marketing where permitted.

4. Types of cookies we use

We may use the following categories of cookies.

4.1 Strictly necessary cookies

Strictly necessary cookies are required for the Site and Platform to function. They enable core features such as security, authentication, account login, session management, payment flow support, cookie preference management and access to protected areas.

These cookies cannot usually be switched off through our cookie banner because the Site or Platform may not work properly without them.

Examples of purposes include:

  1. logging you into your account;
  2. keeping your session secure;
  3. detecting fraud or misuse;
  4. remembering your cookie choices;
  5. maintaining checkout security;
  6. enabling core Platform navigation;
  7. enabling document workspace access; and
  8. balancing traffic and maintaining service availability.

4.2 Functional cookies

Functional cookies help provide enhanced features and remember choices you make. These may include preferences such as region, language, account settings, saved workflow preferences, display preferences or other customisation.

If you disable functional cookies, some Platform features may be less convenient or may not work as intended.

4.3 Analytics and performance cookies

Analytics and performance cookies help us understand how users interact with the Site and Platform. They may collect information about pages visited, features used, time spent, links clicked, traffic sources, error messages, device type and browser type.

We use this information to:

  1. understand usage patterns;
  2. improve Platform design;
  3. improve document workflows;
  4. troubleshoot bugs;
  5. monitor performance;
  6. improve security and reliability;
  7. assess the effectiveness of changes; and
  8. improve the user experience.

Where required, we will request your consent before using non-essential analytics cookies.

4.4 Marketing and advertising cookies

Marketing and advertising cookies may be used to understand the effectiveness of campaigns, measure conversions, remember marketing preferences, show relevant content or support remarketing where permitted.

These cookies may be set by us or by third-party marketing, advertising or analytics providers. They may track activity across websites or services.

Where required, we will only use marketing and advertising cookies with your consent.

4.5 Embedded content cookies

The Site or Platform may include embedded content or integrations, such as videos, scheduling tools, forms, payment pages, maps, customer support tools, chat tools or other third-party services. These providers may set cookies or similar technologies when you interact with their content.

Embedded content may behave as if you visited the third-party provider’s website directly. You should review the provider’s own cookie and privacy policies.

4.6 Security and fraud prevention cookies

We may use cookies and similar technologies to protect accounts, detect suspicious activity, prevent fraud, protect payment flows, prevent unauthorised access and maintain Platform security.

5. Cookie consent

5.1 Consent for non-essential cookies

Where required by applicable law, we will ask for your consent before placing non-essential cookies on your device. Non-essential cookies may include analytics, marketing, advertising and certain functional cookies.

5.2 Strictly necessary cookies

Strictly necessary cookies do not require consent because they are needed to provide the Site, Platform or Services that you request.

5.3 Withdrawing or changing consent

You can withdraw or change your consent at any time using the cookie settings tool, where available, or by changing your browser settings.

Withdrawing consent does not affect the lawfulness of cookie use before consent was withdrawn.

6. Managing cookies

6.1 Cookie settings tool

Where available, you can use our cookie settings tool to accept, reject or manage non-essential cookies.

6.2 Browser settings

Most browsers allow you to control cookies through browser settings. You can usually:

  1. delete existing cookies;
  2. block cookies;
  3. allow cookies from selected websites;
  4. block third-party cookies;
  5. receive alerts before cookies are stored; and
  6. clear site data.

Browser settings vary. Please refer to your browser’s help pages for instructions.

6.3 Effect of disabling cookies

If you block or delete cookies, parts of the Site or Platform may not work properly. For example, you may not be able to:

  1. stay logged in;
  2. access your dashboard;
  3. save workflow progress;
  4. complete checkout;
  5. use account security features;
  6. retain preferences;
  7. access certain document workspace features; or
  8. receive a personalised Platform experience.

7. Third-party cookies and providers

We may use third-party providers that set cookies or use similar technologies in connection with the Site or Platform. These may include providers for:

  1. hosting and infrastructure;
  2. authentication;
  3. payment processing;
  4. tax calculation;
  5. analytics;
  6. performance monitoring;
  7. error logging;
  8. security and fraud prevention;
  9. email and communications;
  10. scheduling;
  11. video conferencing;
  12. customer support;
  13. embedded video;
  14. forms;
  15. advertising or marketing measurement; and
  16. other Platform integrations.

Third-party cookies are controlled by the relevant third party. We do not control all cookies set by third parties. Their use of cookies and personal data is governed by their own privacy and cookie policies.

8. Specific cookies we use

We may update the list of cookies used on the Site or Platform from time to time. The cookies actually used may depend on the pages you visit, whether you are logged in, the products you use, your cookie choices and third-party integrations active at the time.

9. Cookies used for payments and checkout

If you make a purchase, subscribe to StartWise Membership, buy drafting credits, request Document Review, book a Legal Consultation or pay for another product or service, cookies or similar technologies may be used by payment providers to:

  1. process payments;
  2. prevent fraud;
  3. authenticate payment sessions;
  4. support tax calculation;
  5. manage invoices and receipts;
  6. support subscription billing;
  7. process refunds or chargebacks; and
  8. maintain checkout security.

Payment provider cookies may be controlled by the payment provider and subject to its own policies.

10. Cookies used for StartWise account and workspace functionality

When you use StartWise, cookies and similar technologies may support:

  1. account login;
  2. session management;
  3. user authentication;
  4. dashboard access;
  5. Business Profile selection;
  6. workflow progress;
  7. document workspace functionality;
  8. saved preferences;
  9. credit balance display;
  10. membership status;
  11. security monitoring;
  12. error logging; and
  13. support tools.

Some of these cookies are strictly necessary for the Platform to work properly.

11. Cookies used for analytics and improvement

With your consent where required, we may use analytics cookies and similar technologies to understand how users use the Site and Platform.

Analytics data may help us understand:

  1. which pages are visited;
  2. which workflows are started;
  3. where users stop in a workflow;
  4. which features are used;
  5. which pages produce errors;
  6. which devices and browsers are used;
  7. how users reach the Site;
  8. how pricing pages and checkout flows perform; and
  9. how to improve usability and Platform design.

12. Cookies used for marketing

With your consent where required, we may use marketing cookies and similar technologies to:

  1. measure the effectiveness of advertising campaigns;
  2. understand which marketing channels lead to sign-ups or purchases;
  3. avoid showing irrelevant or repeated ads;
  4. support retargeting or remarketing;
  5. measure conversion events;
  6. provide relevant content; and
  7. improve marketing communications.

You can reject marketing cookies through our cookie settings tool, where available.

13. Do Not Track and global privacy controls

Some browsers or devices may offer “Do Not Track” signals or global privacy controls. The Site and Platform may not respond to all such signals unless required by applicable law or supported by our consent management tool.

Where legally required or technically supported, we will honour applicable opt-out preference signals in accordance with applicable law.

14. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, Platform features, service providers, legal requirements or operational needs.

When we update this Cookie Policy, we will post the revised version with a new effective date. Where appropriate, we may ask you to renew or update your cookie choices.

15. Contact details

If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact:

Entrepreneur Legal Ltd
124 City Road
London
EC1V 2NX
United Kingdom

Email: info@uk.entrep.legal